Typeface

Typeface with Vaimaila Urale
Typeface merges the concept of ASCII art* with interactive technology and contemporary Polynesian mark making. The project was developed by Vaimaila Urale with collaboration from Johann Nortje from Interrupt collective. Vaimaila Urale takes her inspiration from traditional Samoan art forms of Tatau (tattoo) and Tapa (bark cloth) and has created a unique set of digital patterns using basic keyboard characters, motifs and symbols such as .. / .. Together they designed a work where the viewer’s physical movements activate unique layers of patterning. People’s reflections in front of the Digital Art Live screen become embedded with Urale’s vibrant Pacific influenced patterns.

*ASCII art is an early computer image making technique using keyboard characters to form pictures.

Digital Art Live 2012
Ramp Gallery 2012
The Dowse Art Museum 2013

Artist
Vaimaila Urale
Interaction design and coding
Johann Nortje’

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